Vegas x f1
Winning over F1 fans and solidifying the Vegas Grand Prix as a premiere track.
OVERVIEW
Las Vegas is the newest addition to Formula 1's Grand Prix track line up!
This exciting event was met with the unique challenge of convincing F1 fans and foes that this GP is worth the wait.
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Through effective and culturally relevant community management and creative ideation, we established Vegas as a valid racing location and expanded their audience to include a growing population of F1 fans across the globe.
THE SOCIAL ACTIVATION IN 3 PARTS
Celebratory event bringing focus to Vegas and its partnership with F1 amplified online through real-time engagement and posting.
Social and physical presence during established F1 moments and locations that brought Vegas to the forefront of audience conversations.
Vegas real-time social engagement and posting, positioning the city as the perfect backdrop for high-energy moments.
THE FINISH LINE
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The race reached over 1.5M viewers on cable, revving up a massive 8.3B impressions for Vegas x F1.
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Over 315,000 fans came to the Las Vegas Strip, generating an estimated economic impact of $1.2B.
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On X (formly Twitter), LasVegasGP became the #1 trending topic in the US during the track's Grand Prix.​
RESULTS
80K+
New Followers across platfoms
459K
Vegas Mentions
12M
Social Engagements